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Our Charter

Palmwood is a creative organization founded by the UAE Government and IDEO, a global design firm. Building on a deep-rooted tradition of collaboration, Palmwood works with partners dedicated to generosity, curiosity, and creativity to improve lives in the UAE and beyond. We are a design-led movement creating new solutions for governments and organizations, developing creative capabilities in the people of the UAE, and opening up new conversations about what is possible through design.

 
 

Palmwood calls upon our shared optimism to ask brave questions about society—and to search for answers together. Come join us.

 
 
 
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PALMWOOD CREATIVE COUNCIL

 

His Excellency Mohammad Al Gergawi
UAE Minister of Cabinet Affairs and the Future
 

Her Excellency Ohood Al Roumi
Minister of State for Happiness and Well-being
 

Her Excellency Huda Al Hashimi
Assistant to the Director-General for Strategy and Innovation Prime Minister’s Office


Paul Bennett
Chief Creative Officer, IDEO


Sandy Speicher
Partner and Managing Director, IDEO San Francisco


Andrea Kershaw
Partner and Executive Organizational Design Director, IDEO London

 
 
 
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The Palmwood Team

 
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Abdulaziz Khalid Al Jaziri

Abdulaziz Khalid Al Jaziri, CEO of Palmwood, works in the Dubai Future Foundation as the Deputy CEO of Projects. Previously, Abdulaziz worked in the Executive Office (TEO) of His Sheikh Mohammed bin Rashid Al Maktoum, as a project manager for the last 10 years. He holds a Bachelor and a Higher Diploma of Applied Science in Civil Engineering Technology. And a graduate of the UAE Government Leaders Programme. 

Abdulaziz Al Jaziri is dedicated for developing innovative programs to design the future during his work with TEO.

Mitch Sinclair

Mitch Sinclair is the Creative Director of Palmwood and a Design Director at IDEO, where she works with teams to bring to life the emotional core and psychological underpinnings of designs. She is passionate about concepting and designing evocative experiences that drive behavioral impact. With degrees in both Cognitive Psychology and behavioral Sociology, her expertise is grounded in social dynamics, brand strategy, and design for the subconscious and conscious mind. 

Mitch has led projects as varied as redesigning the digital citizenship and immigration experience for the U.S. Government, crafting behavior change initiatives for large players in the healthcare industry, and designing new brand and customer experience strategies for companies in consumer goods, financial services, fashion, entertainment, and education. Before joining IDEO, Mitch was a Partner and Creative Director at Hunt&Gather, leading the design of digital and physical experiences for brands like MTV, Puma, Bravo, ESPN, Harvard, Keds, Scholastic, and Nickelodeon.

She believes in approaching projects from a behavioral psychology model, building on human-centered design insights to create something intensely personal, visually iconic, and emotionally delightful.

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“Unblocking your creative spark can have far-reaching implications for yourself, your organization, and your community”

TOM AND DAVID KELLEY, IDEO

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