PALMWOOD CREATIVE COUNCIL
His Excellency Mohammad Al Gergawi
UAE Minister of Cabinet Affairs and the Future
Her Excellency Ohood Al Roumi
Minister of State for Happiness and Well-being
Her Excellency Huda Al Hashimi
Assistant to the Director-General for Strategy and Innovation Prime Minister’s Office
Chief Creative Officer, IDEO
Partner and Managing Director, IDEO San Francisco
Partner and Executive Organizational Design Director, IDEO London
The Palmwood Team
Abdulaziz Khalid Al Jaziri
Abdulaziz Khalid Al Jaziri, CEO of Palmwood, works in the Dubai Future Foundation as the Deputy CEO of Projects. Previously, Abdulaziz worked in the Executive Office (TEO) of His Sheikh Mohammed bin Rashid Al Maktoum, as a project manager for the last 10 years. He holds a Bachelor and a Higher Diploma of Applied Science in Civil Engineering Technology. And a graduate of the UAE Government Leaders Programme.
Abdulaziz Al Jaziri is dedicated for developing innovative programs to design the future during his work with TEO.
Mitch Sinclair is the Creative Director of Palmwood and a Design Director at IDEO, where she works with teams to bring to life the emotional core and psychological underpinnings of designs. She is passionate about concepting and designing evocative experiences that drive behavioral impact. With degrees in both Cognitive Psychology and behavioral Sociology, her expertise is grounded in social dynamics, brand strategy, and design for the subconscious and conscious mind.
Mitch has led projects as varied as redesigning the digital citizenship and immigration experience for the U.S. Government, crafting behavior change initiatives for large players in the healthcare industry, and designing new brand and customer experience strategies for companies in consumer goods, financial services, fashion, entertainment, and education. Before joining IDEO, Mitch was a Partner and Creative Director at Hunt&Gather, leading the design of digital and physical experiences for brands like MTV, Puma, Bravo, ESPN, Harvard, Keds, Scholastic, and Nickelodeon.
She believes in approaching projects from a behavioral psychology model, building on human-centered design insights to create something intensely personal, visually iconic, and emotionally delightful.