Palmwood is a creative organization founded by the UAE Government and IDEO, a global design firm. Building on a deep-rooted tradition of collaboration, Palmwood works with partners dedicated to curiosity, creativity and co-creation. We aim to improve lives in the UAE and beyond. We are a design-led movement creating new solutions for governments and organizations, developing creative capabilities in the people of the UAE, and opening up new conversations about what is possible through design.
Palmwood calls upon our shared optimism to ask brave questions about society—and to search for answers together. Come join us.
We believe in seven core values. They’re things we can act on, and they shape how we work with each other and the world.
Slow down to speed up.
When we take time to reflect, we reach our goals faster — and more successfully.
Take play seriously.
When we respect joy and exploration, we strengthen our creative muscles.
Find your voice — and use it.
When we’re brave enough to speak up and be heard, extraordinary things happen.
Bring your generosity.
When we’re fully ourselves, we go out of our way to act in service of others.
When we take pride in enabling and celebrating each other’s contributions, we all benefit.
When we take the leap toward trust, fear starts to disappear.
When we relish what we don’t know, we find our way to deeper answers.
His Excellency Mohammad Al Gergawi UAE Minister of Cabinet Affairs and the Future
Her Excellency Ohood Al Roumi Minister of State for Happiness and Well-being
Her Excellency Huda Al Hashimi Assistant to the Director-General for Strategy and Innovation Prime Minister’s Office
His Excellency Omar AlOlama Minister of Artificial Intelligence, Managing Director of World Gov Summit
Abdulla Bin Touq Secretary General of UAE Cabinet
Paul Bennett Chief Creative Officer, IDEO
Sandy Speicher Partner and Managing Director, IDEO San Francisco
Micheal Hendrix Partner & Managing Director IDEO Cambridge
Abdulaziz Khalid Al Jaziri
chief executive officer
chief operating officer
Chief creative officer
Director, ExPerience & partnerships
“Unblocking your creative spark can have far-reaching implications for yourself, your organization, and your community”