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Our Charter

Palmwood is a creative organization founded by the UAE Government and IDEO, a global design firm. Building on a deep-rooted tradition of collaboration, Palmwood works with partners dedicated to curiosity, creativity and co-creation. We aim to improve lives in the UAE and beyond. We are a design-led movement creating new solutions for governments and organizations, developing creative capabilities in the people of the UAE, and opening up new conversations about what is possible through design.

 
 

Palmwood calls upon our shared optimism to ask brave questions about society—and to search for answers together. Come join us.

 
 
 
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Our Values

We believe in seven core values. They’re things we can act on, and they shape how we work with each other and the world.

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Slow down to speed up.

When we take time to reflect, we reach our goals faster — and more successfully.

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Take play seriously.

When we respect joy and exploration, we strengthen our creative muscles.

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Find your voice — and use it.

When we’re brave enough to speak up and be heard, extraordinary things happen.

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Bring your generosity.

When we’re fully ourselves, we go out of our way to act in service of others.

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Amplify others.

When we take pride in enabling and celebrating each other’s contributions, we all benefit.

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Trust bravely.

When we take the leap toward trust, fear starts to disappear.

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Embrace questions.

When we relish what we don’t know, we find our way to deeper answers.

 
 

 
 

Creative Council

 

His Excellency Mohammad Al Gergawi
UAE Minister of Cabinet Affairs and the Future
 

Her Excellency Ohood Al Roumi
Minister of State for Happiness and Well-being
 

Her Excellency Huda Al Hashimi
Assistant to the Director-General for Strategy and Innovation Prime Minister’s Office


His Excellency Omar AlOlama
Minister of Artificial Intelligence, Managing Director of World Gov Summit

Abdulla Bin Touq
Secretary General of UAE Cabinet

Paul Bennett
Chief Creative Officer, IDEO


Sandy Speicher
Partner and Managing Director, IDEO San Francisco


Micheal Hendrix
Partner & Managing Director IDEO Cambridge

 
 

 
 
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Team

Abdulaziz Khalid Al Jaziri

chief executive officer

Reem AlZarouni

chief operating officer

Mitch Sinclair

Chief creative officer

Alwid Lootah

Design RESEARCHER

Sara AlMutawa

Design RESEARCHER

Maryam AlMudharreb

Design RESEARCHER

Alaa AlShihabi

CREATIVE WRITER

Evan Collisson

Communication Designer

Charmaine D’Souza

Director, ExPerience & partnerships

“Unblocking your creative spark can have far-reaching implications for yourself, your organization, and your community”

TOM AND DAVID KELLEY, IDEO

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